With one of the largest portfolios of beloved personal care brands in the US, we are focused on bringing healthy, responsible beauty to millions of devoted consumers every day.


We aim to challenge your expectations with our brands and products, by giving you more than you thought was possible and creating small moments of joy in your day.


We work hard to go beyond the ordinary. That means looking at every element of every product and asking ourselves - how can we deliver our customers with high quality product at an honest price.

Skin Cleansing & Deodorants

Our portfolio of trusted, iconic brands in skin cleansing and deodorants, such as Zest®, Coast®, SeaBreeze®, SURE®, and BRUT® have been helping people feel good for generations.

Hair Care

Our portfolio of hair care brands, household names such as Alberto VO5®, Rave®, LA Looks®, Salon Grafix®, SGX NYC™, Thicker Fuller Hair®, Infusium®, and PERT® have been fulfilling hair care needs for decades.