As one of the largest independent branded personal care companies in North America, we make it a point of pride to uphold our brands’ rich legacies while evolving their values and formulations to serve the well-being and tastes of savvy modern consumers.  

Starting with ZEST® in 2010, HRB Brands has gone to serve as a platform for strategic acquisitions across the personal care category, gradually adding household brand names such as V05®, COAST®, SGX NYC®, THICKER FULLER HAIR®, and LA LOOKS®.

Now with our latest acquisition of iconic brands like BRUT®, SURE®, PERT®, Infusium, Ammens, SeaBreeze® & more HRB Brands will continue to deliver our goal of creating value for our brands & consumers while aiding in product accessibility for our fans. To view the press release click here.

HRB Brands is a portfolio company of Tengram Capital Partners, a private equity firm with an investment strategy predicated on leading middle market consumer companies that own strong, recognizable brands that customers know and love.


Our company mission is to craft extraordinary experiences for savvy consumers. We strive to create products that provide experiences that exceed expectations, helping consumers get more out of life every day.


Our brand portfolio includes Alberto VO5®, Coast®, LA Looks®, Rave®, Salon Grafix®, SGX NYC™, Thicker Fuller Hair®, Zero Frizz®, Zest®, SeaBreeze®, SURE®, PERT®, Infusium®, and BRUT®.


Global Reach

HRB Brands has retail relationships across mass, grocery, drug and dollar channels in the U.S., and also sells products in international markets including Canada, the United Kingdom and Mexico. The company operates an asset-light business model, outsourcing most of its manufacturing needs. We currently have over 60 employees in our corporate headquarters in Westport, CT.