As one of the largest independent branded personal care companies in North America, we make it a point of pride to uphold our brands’ rich legacies while evolving their values and formulations to serve the well-being and tastes of savvy modern consumers.
Starting with ZEST® in 2010, HRB Brands has gone to serve as a platform for strategic acquisitions across the personal care category, gradually adding household brand names such as V05®, COAST®, SGX NYC®, THICKER FULLER HAIR®, and LA LOOKS®.
Now with our latest acquisition of iconic brands like BRUT®, SURE®, PERT®, Infusium, Ammens, SeaBreeze® & more HRB Brands will continue to deliver our goal of creating value for our brands & consumers while aiding in product accessibility for our fans. To view the press release click here.
HRB Brands is a portfolio company of Tengram Capital Partners, a private equity firm with an investment strategy predicated on leading middle market consumer companies that own strong, recognizable brands that customers know and love.
Our company mission is to craft extraordinary experiences for savvy consumers. We strive to create products that provide experiences that exceed expectations, helping consumers get more out of life every day.
Our brand portfolio includes Alberto VO5®, Coast®, LA Looks®, Rave®, Salon Grafix®, SGX NYC™, Thicker Fuller Hair®, Zero Frizz®, Zest®, SeaBreeze®, SURE®, PERT®, Infusium®, and BRUT®.
Prior to re-joining HRB Brands for his second stint as CEO, Jim was acting President and Chief Strategist of Oral Essentials, an early stage disruptor company in the oral care category of which he currently serves as a member of the Board of Directors. Jim was also one of the original founders of Convexity Scientific and was an active partner until moving into the CEO role in October 2017 where he led the company through FDA 510k approval and 2 funding rounds. Prior to Convexity, Jim was President and CEO for High Ridge Brands (“HRB”) a $375+ million personal care company whose brand portfolio includes iconic brands in Skin Cleansing, Hair and Oral Care categories.
In June 2016, HRB was purchased by New York based PE firm Clayton, Dubilier & Rice for $415 million.
During his first 5 years at HRB, Jim acquired and seamlessly transitioned 5 stand-alone brands (Zest, VO5, Rave, Coast and White Rain) as well as 2 companies (Newhall Laboratories and Continental Fragrances). In November 2015, he also divested 7 non-strategic brands. In December 2016, he completed the acquisition of the Dr. Fresh Company, owners of well-known Oral Care brands such as Reach, Firefly, Dr. Fresh and Binaca.
Jim’s professional career spans 25+ years. Before joining HRB for his first tour in 2011, he spent 15 years at Church & Dwight where he led the highly successful Strategic Business Unit for Sexual Health (Trojan and Magnum brands), and held a variety of executive Marketing positions across a variety of Personal Care divisions. He began his marketing career at Sterling Health working in the Bayer Analgesic Division.
Jim has a Bachelor of Arts degree in Economics and Business from Gordon College and an MBA in Marketing and Finance from Columbia Business School. In 2005, he was recognized by Advertising Age magazine as one of America’s Top 50 Marketers. Jim was also interim President of the Venezia Football (soccer) team in which he is a minority owner and Board member.
Jeff has been serving as Senior Vice President Sales since the acquisition by Tengram Capital closed on April 1st. Jeff has responsibility for sales under the following areas, Dollar, Value, Drug, Club, DIY, Canada and “White Space” Channels. Jeff’s career spans as a veteran of CPG for over 25 years. He primarily spent his career with Pharmavite LLC (5 years) managing divisions of national sales. Then Jeff spent 12 years with Church & Dwight in various sales leadership & trade marketing positions. After Church & Dwight Jeff has had General Management and Sales Leadership positions within small to mid-sized-Private...
equity businesses spanning from Health & Beauty Care to Office to Live Foliage to Trade Events.Jeff and his Twins, Abigail and Spencer, live in North Haven CT. Jeff Graduated from Roger Williams University with a B.A in Criminal Justice with a minor in Law.
Lee is currently Senior Vice President of Sales for HRB Brands and has overseen company sales operations since 2015. He has responsibility for the US Grocery, Target, Beauty and International Sales units.Lee has spent his entire career, encompassing some thirty years, in the Beauty Care industry. He has held positions of increasing scope and responsibility, and has overseen sales operations for many leading, cutting-edge companies. Previously Lee held roles as Vice President, Sales of Henkel Corp, CEO of Newhall Labs and Vice President of Sales & Marketing of Advanced Research Labs.
Lee began his career with Del Laboratories holding multiple roles with Key account and Sales management responsibilities.
He is proven in developing innovative sales, marketing, and promotional strategies which enable all products to meet with their maximum potential in a competitive market environment.
Lee holds a BBA in Organizational Behavior from Baruch College, graduating Magna Cum Laude and resides with his wife Alexandria in Southern California and will be relocating to Stamford, CT. He has two grown children, Jordan and Lauren who live in New York and New Jersey.
Bill joined HRB Brands in January 2021. With twenty-five years successfully leading operations and supply chains in CPG and Pharma he's excited to be part of the HRB Team. Bill started his career in Pharma at Lederle Labs (now Pfizer) and held positions of increasing responsibility at DuPont Merck Pharma and Bayer Pharma. He then went on to head the supply chain and operations for BIC Consumer Products USA. Pharma’s data and discipline combined with the efficiency and speed of CPG have given him a unique approach that leverages the best of both.
Along the way he’s had a career long commitment to effective leadership and organization development notably completing programs at the Center for Creative Leadership, Notre Dame University and Columbia University.
A native New Yorker, Bill holds degrees from Saint John’s University and Fordham University. He and his family have been Connecticut residents for over 20 years.
Jessica joined HRB Brands in August of 2020 as Chief Marketing Officer, leading the innovation pipeline and marketing programs that drive sales for the entire HRB Brands skin and hair portfolio. Jessica has over 20 years of experience leading winning teams and brands. Her success is driven by her consumer first orientation, strategic planning, and practical approach to complex business issues. Jessica has demonstrated success in several leading consumer packaged goods companies such as Unilever, PDC Brands, and Alberto Culver by creating value for some of America’s most beloved brands like Tresemme, Cantu, Dr. Teal’s, Nexxus, Ragu, Calgon, and Body Fantasies.
Jessica holds a Master’s degree in Marketing from New York University. She is also a certified Yoga instructor and an Autism Advocate. She resides in Westchester, NY with her husband and their two children, Aurora and Emmett, and their dog Monday.
Flavia joined the team in July 2020 as HRB Brands CFO and was enticed by the growth potential of the company. She enjoys the fast pace of the business and partnering with Sales, Marketing and Operations. Flavia is a business executive with over 30 years’ experience across the beauty and food industries as well different markets around the world. Her expertise includes strategic and financial planning, operations finance, controllership, cashflow management, risk management, and M&A. Her priorities always include building high performance teams by managing complex cross-functional projects and consistently delivering results. Flavia holds an Industrial Engineering degree from UFRJ in Brazil and an MBA from NYU Stern School of Business.
She lives in Westchester, NY with her husband and daughter Maya. Her son Jonathan attends NYU. Completing the family are her two dogs, Max and Tootsie. Her passion are travelling and summer, so you may find her in her native Brazil during winter vacations.
HRB Brands has retail relationships across mass, grocery, drug and dollar channels in the U.S., and also sells products in international markets including Canada, the United Kingdom and Mexico. The company operates an asset-light business model, outsourcing most of its manufacturing needs. We currently have over 60 employees in our corporate headquarters in Westport, CT.